The rapid growth of Chinese forklift ownership, while the homogeneous product price war intensified.

The first is the overall market China forklift, at the end of 2013, a net increase of holdings in 2013 amounted to about 20 million units, a conservative estimate of the domestic truck reserve amounted to about 1.68 million, at least in the next few years, until 2018, Along with China's gross domestic product (GDP) is expected to continue to grow at an average rate of around 8 percent, the market demand for trucks will also rise, coupled with China's future will enter the degree of aging population and increasing industrial automation, Demand for material handling tools still sustainable growth. According to China hand jack boldly predicted that the annual average growth rate will likely reach 10 percent by 2018 to maintain the truck in China amounted to about 300 million units. In 2009, China replaced the United States as the world's largest industrial vehicle manufacturer and consumer, coupled with the future growth rate of Chinese liftstar forklift market will have a direct impact on a number of machine manufacturers, parts suppliers and the whole truck markets around the world . New car prices will continue to decline, OEMs can reduce the annual cost will be about 8% increase in sales will not offset the impact of lower prices, on the other hand, the reality from the product on the market, the rapid spread of technology, leading to products are more and more homogeneous, forcing forklift manufacturing enterprises to actively seek new breakthrough to create new types of vehicles, opening up new market segments, conquer new market ground as soon as possible to obtain a new lead.